Google Adwords Tips
Most web savy businesses have dabbled with a Google Adwords campaign. But all to often we see smaller firms taking the DIY approach and making basic errors, often leading to overspending on the wrong keywords. Here we'll look at choosing the keywords that will set you on the track to pay per click success.
Most will be familar with Google's Keyword Tool as a good source of ideas about what phrases to include in your adwords groups.Finding the right keywords is a trade off between volume and relevance. its the best to ous on the niche and take baby steps to get to the most responsive key phrases. Assuming you're aware of what your rivals are doing, brainstorm general keywords, run organic searches and scoure the Keyword Tool to get ideas as to the primary trophy phrases in your marketplace.
Look at Google trends and your Google Analytics or server stats to identify what people might be searching for to find your site.
Once you've defined your target audience and have an idea of the keywords you want to use, choose those that are most cost-effective - not to pricey, but popular enough to drive impressions and clicks, and within your budget. Some keywords may bring you thousands, even millions of visitors, with little conversation and prove very costly. Some may bring a single buyer every day.
Next, go to the Keyword Tool and refine until you've identified two or three word phrases that Google indicates have reasonable search volume and ideally not to much competition. If after a week or 2, certain phrases aren't bringing you any traffic, cull them and whittle down your keywords until your left with a dozen or so for each group that work well.
I also believe you have to speculate to accumulate to succeed on Adwords, so consider investing a little more initially to see which keywords yield the best results, and refine thereafter
